Hope Advisory
The bit no one teaches you.
I help niche tour operators find the wasted spend, fix the conversion leaks and decide where the next pound of growth should actually go. A peer-to-peer MD conversation, with the working underneath.
The premise
Most specialist operators can't confidently say which channels earn their keep, what their enquiry-to-booking conversion actually is, or which holidays make real margin once everything has settled. That gap is where avoidable lost revenue usually sits — and where calmer commercial decisions start.
The work is built from operator experience, not a generic consultancy model. Same room as your MD, not a deck thrown over the fence.
01 · 02
Find the wasted spend, fix the conversion leaks, and identify your clearest growth opportunities. Channel scorecard, sales funnel review, customer fit, three data-backed growth hypotheses and a 90-day action plan.
You know what your holidays sell for. Do you know what they actually make? Match supplier invoices, FX, discounts, refunds and amendments back to the holiday — and see which products genuinely earn their place on the next season's brochure.
A worked example
Same budget. Wildly different commercial outcomes. This is the kind of answer the review is built to give you.
| Channel | Conv. | Profit |
|---|---|---|
| Broad print advert | 10% | £3.5k |
| Targeted digital prospecting | 22% | £9.8k |
| Past-customer email programme | 35% | £18.3k |
Illustrative figures from a recent client engagement — anonymised.
About
Six years as MD of a high-end, niche tour operator. A PE-backed MBO and a further PE-backed acquisition within twelve months. Multiple reporting and measurement frameworks built from scratch and evolved over time. Made to actually understand what was driving performance.
Hope Advisory exists because most specialist operators don't need another consultancy framework or one size fits all approach - they need an honest, commercially sharp conversation with someone who has sat in the same seat.
Next step
Just a chat with someone who gets it. If it isn't the right time, you still leave with a clearer view of where to look next.