Hope Advisory

Commercial clarity for specialist Tour Operators.
Clarity in the numbers, direction in the data.  

Hope Advisory offers focused, plain-English commercial reviews that find your wasted spend, plug the conversion leaks, and show you exactly which holidays actually make real margin.

THE SCOPE

You know your business best. You probably already have a gut feeling for what's working and what isn't. 

Most specialist operators can't confidently say which channels earn their keep, what their enquiry-to-booking conversion actually is, or which holidays make real margin once all the invoices have been settled. That gap is where avoidable lost revenue usually sits — and where calmer commercial decisions start.

The work is built from operator experience, not a generic consultancy model. 

01 · 02

Two flagship reviews.

014 weeks · £10,000 + VAT

Sales & Marketing Channel Review

Find the wasted spend, fix the conversion leaks, and identify your clearest growth opportunities. Channel scorecard, sales funnel review, customer fit, three data-backed growth hypotheses and a 90-day action plan.

  • · Channel scorecard mapped to enquiries, bookings, revenue and margin
  • · Funnel leakage and secret-shopper findings
  • · KPI dashboard with historic data loaded
0212 WEEKS · FROM £12,000 + VAT

Commercial Product Review

You know what your holidays sell for. Do you know what they actually make? Match supplier invoices, FX, discounts, refunds and amendments back to the holiday — and see which products genuinely earn their place on the next season's brochure.

  • · Delivered profit vs. original costing, per holiday
  • · Margin gap analysis before the next season prices
  • · Plain-English findings, not death by spreadsheet
A worked example

If someone handed you £10k to spend on marketing tomorrow — where would it earn most?

Same budget. Wildly different commercial outcomes. This is the kind of answer the review is built to give you.

ChannelConv.Profit
Mass magazine print advert10%£3.5k
Targeted digital adverts22%£9.8k
Segmented past-customer multi-channel campaign35%£18.3k

Illustrative figures from a recent client engagement.

Amy Hope, Founder & Principal of Hope Advisory
Amy Hope
Founder & Principal
About

Twenty years inside a business. Not a text book.

Six years as MD of a high-end, niche tour operator. A PE-backed MBO and a further PE-backed acquisition within twelve months. Multiple reporting and measurement frameworks built from scratch and evolved over time. Made to actually understand what was driving performance.

HOPE ADVISORY exists because most specialist Tour Operators don't need another consultancy framework or a one-size-fits-all approach - they need an honest, commercially sharp conversation with someone who has sat in the same seat.

Next step

A confidential 15-minute call. No presentation. No hard sell.

Just a chat with someone who gets it. If it isn't the right time, no problem. You still leave with a clearer view of where to look next.